1 – Read it out loud
It’s easy to get caught up in sounding professional and knowledgeable while maintaining your brand voice. There’s a lot to think about.
So it sometimes gets messy.
Take a second, and read out your copy.
If it doesn’t roll off the tongue naturally, it doesn’t work.
If it sounds stunted and awkward, it doesn’t work.
If you cringe reading it out, it doesn’t work.