3 – Your users
Who are they, and what do they want to see?
It’s easy to get caught up with how you want your website to look and feel, but your users’ requirements should be at the top of your list.
Are they looking for information, looking to enquire, or looking to purchase?
Any information you can provide will allow a website designer to envision how your target audience will use your new site, and influence the creation process.
With key information on your users, multiple elements of your new site can be affected – we’re talking calls to action (CTAs), font choices and the all-important user journey.